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SEO Tips & Tricks
Links & tips for a successful website
Notes:
- A website, like any other new business venture, will take up to 2 years to mature. Any expectation that the Internet can bring 'instant' results should be tempered! Success will only come with active monitoring and management of websites.
- Links to 3rd party websites are given for advice purposes only. It does not constitute agreement with, or recommendation of, those websites nor their products.
- Any software from third parties should be fully validated for technical and business suitability. Standard protection including up-to-date virus scanners should always be employed. The contract will always be with the software supplier and we have no involvement in this process.
- Search Engines are dynamic, volatile and continually evolving. What works today does not necessarily mean that it will work tomorrow! Search Engines are developed and provided by third parties.
Internet Domain names
- Correct domain names
- Usage of Domain Names
- Imaginative uses of domain names
Links:
- Domain Name Wizard - Click here
- Register domains at Moniker Moniker.com
- Deleted Domains DeletedDomains.com
Understand your audience
- How to research keywords and phrases
- Optimising keywords and phrases
Links:
- Google Keyword Tool - Keywords & Phrases per country
Is your Website Search Engine Friendly?
Preparation of Meta tags
- Title
- Description
- Keywords
- Do's and Don'ts
Links:
- Meta Tag analyser - seocentro.com
Sitemaps
- Create an XML sitemap format that can be submitted to Google to help them crawl your website better.
- Create a Text sitemap to submit to Yahoo.
- Create a ROR sitemap, which is an independant XML format for any search engine.
- Generate an HTML site map to allow human visitors to easily navigate on your site.
Registering with Search Engines
- Which ones to use
- Which not to use
- When to register and re-register
Links:
Google Webmaster Central
- google.com/webmasters/
- Search Engine Submission Pages - Click here
On-going
- Monitoring performance
- Understanding web logs
- Use of Newsletters
- link building Strategy
- Tracking competitors
Links:
Google Analytics
Google Analytics has been re-designed to help you learn even more about where your visitors come from and how they interact with your site.
- google.com/analytics/
- Free Stats - free statistics package - Click here
- 3dStats - Professional log analysis package - Click here
Page Ranking / Site Ranking
Google Toolbar
Google Toolbar To find out your Google Page Ranking - Click here
Page Rankings
Alexa - Owned by Amazon ranks sites by World Ranking - Top 100,000 have detailed stats. here
Ranking.com calculates the online popularity of the most visited websites and provides these results free to the World Wide Web.- ranking.com
Google Tends: google.com/trends
How fast is my website to load?
Visual route visualroute.com
How fast is your website as seen by your clients from around the globe?
- Click here
Links to Your Website
LinksBulletin: The free popularity and ranking report contains statistical and analytical information on your site's metrics including unique visitors, visits, page views and link count data. It also contains contact information such as address, phone number, site age and the last modified date so you can always provide users with the most up to date information on your business.Keyword Density Analyser
- Click www.keyworddensity.com
Search Engine Saturation
Check your Search Engine Saturation levels and compare your website to competitors on a regular basis to see if your Search Engine Saturation is climbing or falling. We are in the process of adjusting our tools to serve you better. As such, some search engines are currently unavailable from our tools. Keep checking back for updates.
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